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Privacy Policy

(The following text is a translation from the original German text to English. The translation below is purely for informative purposes and is not considered legally binding. For exact definitions and information, please refer to the original German text.)

We are very pleased about your interest in our company. Data protection is of particular importance for the management of Müller - Die lila Logistik AG. The use of the Müller - Die lila Logistik AG website is basically possible without any indication of personal data. However, if a data subject wishes to use our company's special services through our website, personal data processing may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject always takes place in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection provisions applicable to Müller-Die lila Logistik AG. Through this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal information we collect, use, and process. Furthermore, data subjects are informed of their rights under this privacy policy. Müller - Die lila Logistik AG has implemented numerous technical and organizational measures as the controller, in order to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can have security holes, so absolute protection cannot be guaranteed. For this reason, every person concerned is free to submit personal data to us by alternative means, for example, by telephone.

1. Terminology

The privacy policy from Müller - Die lila Logistik AG is based on the terminology used by the European Directive and Regulatory Authority in the adoption of the General Data Protection Regulation (DS-GVO). Our privacy policy should be easy to read and understand, both for the public and for our customers and business partners. To ensure this, we would like to explain the terminology used.

  1. personal data

    Personal data means any information relating to an identified or identifiable natural person (hereinafter the "data subject"). A natural person is considered to be identifiable, directly or indirectly, in particular by association with an identifier such as a name, with an identification number, with location data, with an online identifier, or with one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of this natural person can be identified.

  2. affected person

    An affected person is any identified or identifiable natural person whose personal data is processed by the controller.

  3. processing

    Processing means any process or series of operations related to personal data, such as collecting, capturing, organizing, storing, adapting or modifying, reading out, querying, using, with or without the aid of automated procedures; disclosure through submission, dissemination or any other form of provision, reconciliation or association, restriction, erasure or destruction.

  4. restriction of processing

    Restriction of processing is the marking of stored personal data with the aim to limit their future processing.

  5. profiling

    Profiling is any type of automated processing of personal data that involves the use of such personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts, or relocation of that natural person. 

  6. pseudonymization

    Pseudonymisation is the processing of personal data in such a way that personal data can no longer be assigned to a specific data subject without additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

  7. responsible or data controller

    The responsible or controller is the natural or legal person, public authority, or body that, alone or in concert with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his designation may be provided for under Union or national law. 

  8. processor

    A processor is a natural or legal person, public authority, or body that processes personal data on behalf of the controller.

  9. recipient

    The recipient is a natural or legal person, agency, or other entity to whom personal data is disclosed, whether or not it is a third party. However, authorities who may receive personal data under Union or national law in connection with a particular mission are not considered to be beneficiaries.

  10. third party

    A third party is a natural or legal person, public authority, or body other than the data subject, the controller, the processor, and the persons authorized under the direct responsibility of the controller or processor to process the personal data.

  11. consent

    Consent is any expression of will voluntarily and unequivocally made by the data subject in the form of a statement or other unambiguous confirmatory act, expressing to the data subject that they consent to the processing of the personal data concerning them.


2. Name and Postal Address of the Data Controller 

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union, and other provisions with a data protection character is:

Müller – Die lila Logistik AG
Ferdinand-Porsche-Straße 4
74354 Besigheim
Deutschland
Tel.: +49(0)7143 810-54345
Point of Contact: Oliver Leininger
E-Mail: oliver.leininger@lila-logistik.com
Website: www.lila-logistik.com

3. Name and Postal Address of the Data Protection Officers 

We have named a data protection officer in our company. You can reach this under the suffix "z. Hd. Datenschutzbeauftragter" by post or by e-mail to: datenschutz@lila-logistik.com

SILISTA GmbH
z. Hd. Datenschutzbeauftragter
Silvanerweg 24
73235 Weilheim/Teck

Any data subject can contact our data protection officer at any time with any questions or suggestions regarding data protection.

4. Cookies

Müller - Die lila Logistik AG's website uses cookies. Cookies are text files that are stored on a computer system via an Internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual's browser from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by the unique cookie ID. Through the use of cookies, Müller - Die lila Logistik AG can provide users of this website with more user-friendly services that would not be possible without cookies. By means of a cookie, the information and offers on our website can be optimized for the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user that uses cookies need not reenter their credentials every time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates cookies in the Internet browser used, not all functions of our website may be fully usable.
 

5. Collection of General Data and Information 

The website of Müller - Die lila Logistik AG collects a series of general data and information with each visit to the website by an affected person or an automated system. General data and information are stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages, which can be accessed via (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.

When using this general data and information, Müller - Die lila Logistik AG does not draw any conclusions about the person concerned. Rather, this information is required in order to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and ( 4) to provide law enforcement authorities with the necessary information for prosecution in case of a cyberattack. This anonymously collected data and information is therefore statistically and further evaluated by Müller - Die lila Logistik AG with the aim of increasing data protection and data security in our company, in order to ultimately ensure the best possible level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

6. Registration on our Website

The data subject has the possibility of registering on the website of the controller, providing personal data. The personal data to be sent to the controller is derived from the respective input mask used for the registration. The personal data entered by the data subject shall be collected and stored solely for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service, who also uses the personal data only for internal use attributable to the controller. By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date, and time of registration are also stored. The storage of this data takes place only to prevent misuse of our services, and if necessary, to clarify committed offenses. In this respect, the storage of this data is required to secure the controller. There is no disclosure of this data to third parties, as long as there is no legal obligation to disclose. By registering the data subject voluntarily providing personal data, the data controller serves to provide the data subject with content or services that, due to the nature of the case, can only be offered to registered users. Registered persons are free to modify the personal data given at registration at any time or to delete it completely from the database of the data controller. The controller shall, at any time upon request, provide information to each data subject as to which personal data about the data subject is stored. In addition, the data controller corrects or deletes personal data at the request or notice of the data subject, insofar as this does not conflict with any statutory retention requirements. All data subjects of the controller are available to the data subject as a contact person in this context.

7. Subsciptions to our Newsletters 

On the website of Müller - Die lila Logistik AG, users are given the opportunity to subscribe to the newsletter of our company. Which personal data are transmitted to the data controller when ordering the newsletter results from the input mask used for this purpose. Müller - Die lila Logistik AG informs its customers and business partners at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by an affected person for the first time for the newsletter dispatch in the double-opt-in procedure. This confirmation email serves to check whether the owner of the e-mail address as the person concerned has authorized the receipt of the newsletter. When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration, as well as the date and time of registration, as assigned by the Internet Service Provider (ISP). The collection of this data is necessary in order to be able to understand the (possible) misuse of the data subject's e-mail address at a later date and therefore provides the legal safeguards for the data controller.
The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. In addition, subscribers of the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or registration, as may be the case in the event of changes to the newsletter offer or technical changes. There is no transfer of the personal data collected in the context of the newsletter service to third parties. Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the newsletter can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe from the newsletter at any time, directly on the controller's website, or to inform the controller in a different way.

8. Newsletter Tracking

The newsletters of Müller - Die lila Logistik AG contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel, Müller - Die lila Logistik AG can detect whether and when an e-mail was opened by a data subject and which links in the e-mail were accessed by the data subject. Personal data collected via the counting pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the delivery of the newsletter and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Affected persons are, at any time, entitled to revoke the separate declaration of consent issued via the double-opt-in procedure. After revocation, this personal data will be deleted by the controller. A deregistration from the receipt of the newsletter indicates the Müller - Die lila Logistik AG automatically as a revocation.

 

9. Contact Opportunities Over the Website

Due to legal regulations, the website of Müller - Die lila Logistik AG contains information that enables quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If an affected person contacts the data controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically saved. Such personal information provided on a voluntary basis by a data subject to the controller is stored for the purposes of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

10. Comment Functions on the Website Blog

Müller - Die lila Logistik AG offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a web-based, usually public-accessible portal in which one or more people who are called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties. If an affected person leaves a comment in the blog published on this website, not only the comments left by the person concerned but also information on the time of the commentary input and the username (pseudonym) chosen by the person concerned are stored and published. Furthermore, the IP address assigned by the Internet Service Provider (ISP) of the data subject is also logged. This storage of the IP address is made for security reasons and in the event that the data subject violates the rights of third parties or posts unlawful contents by submitting a comment. The storage of such personal data is therefore in the own interest of the controller, so that in the event of a breach of the law, it may be excusable. There is no disclosure of this personal data to third parties, unless such disclosure is not required by law or the legal defense of the controller.

11. Subscription to Comments on the Website Blog

Comments made in the blog from Müller - Die lila Logistik AG can be subscribed to by third parties. In particular, there is the possibility that a commentator subscribes to the comments following a comment on a particular blog post. If an affected person decides to subscribe to the option to comment, the controller will send an automatic confirmation email to double-check whether the owner of the specified email address for that person has actually decided. The option to subscribe to comments can be ended at any time.

12. Routine Deletion and Blocking of Personal Data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, if so required by the European legislature and other legislators in laws or regulations, that of the controller subject to was provided. If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislature expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

13. Rights of the affected person

  1. Right to Confirmation

    Each data subject has the right, as granted by the European Directive and Regulatory Authority, to require the controller to confirm whether personal data relating to him/her is being processed. If an affected person wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

  2. Right to Information

    Any person affected by the processing of personal data shall have the right granted by the European Directive and Regulatory Authority at any time to obtain from the controller information, free of charge, concerning the personal data stored about him/her and a copy of that information. In addition, the European legislator and regulator has provided the data subject with the following information:

    • processing purposes
    • categories of data being processed
    • recipients or categories of recipients whom the personal data have been disclosed to or are still being disclosed to, in particular to recipients in other countries or to international organizations
    • if possible, the planned duration for which personal data will be stored, or if not possible, the criteria for determining the duration
    • existence of a right to rectification or erasure of the personal data concerned, or to the limitation of the processing by the controller or a right to object to such processing
    • the existence of a right of appeal to a supervisory authority if the personal data are not collected from the data subject and all available information on the origin of the data
    • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) of the GDPR and - at the very least in these cases - meaningful information about the logic involved and the scope and intended impact of such processing on the data subject

    Furthermore, the data subject has a right of access as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer. If a data subject wishes to avail himself of this right to information, he may, at any time, contact an employee of  the controller.

  3. Right to Rectification

    Any person affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, by means of a supplementary declaration, taking into account the purposes of the processing. If an affected person wishes to exercise this right of rectification, they may, at any time, contact an employee of the controller. 

  4. Right to Cancellation (Right to be Forgotten)

    Any person affected by the processing of personal data shall have the right granted by the European Directive and Regulatory Authority to require the controller to immediately delete the personal data concerning him/her, provided that one of the following reasons is satisfied and processing is not required:

    • The personal data has been collected or processed for purposes which are no longer necessary.
    • The person concerned revokes the consent on which the processing was based on Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR and lacks any other legal basis for the processing.
    • According to Art. 21 (1) of the GDPR, the data subject objects to the processing and there are no legitimate reasons for the processing or the data subject objects to the proceedings pursuant to Art. 21 (2) GDPR Processing. 
    • The personal data was processed unlawfully. 
    • The deletion of personal data is necessary to fulfill a legal obligation under Union or national law, to which the controller is subject.
    • The personal data were collected in relation to information society services offered in accordance with Art. 8 para. 1 DS-GVO.


    If one of the mentioned reasons is correct and an affected person wishes to arrange for the deletion of personal data stored at Müller - Die lila Logistik AG, he may at any time contact an employee of the controller. The employee of Müller - Die lila Logistik AG will arrange that the request for extinction be fulfilled immediately. If the personal data were made public by Müller - Die lila Logistik AG, and if our company is responsible for deleting personal data in accordance with Art. 17 para. 1 DS - GVO, Müller - Die lila Logistik AG shall take into account the available data technology and implementation costs appropriate measures, including those of a technical nature, to inform other data controllers processing the published personal data that the data subject has been removed from these other data controllers by deletion of all links to such personal data or has requested copies or replications of such personal data, as far as processing is not required. The employee of Müller - Die lila Logistik AG will arrange the necessary in individual cases.

  5. Right to a Restriction of Processing

    Any person affected by the processing of personal data has the right granted by the European Directive and Regulatory Authority to require the controller to restrict the processing if one of the following conditions applies:

    • The accuracy of the personal data is contested by the data subject for a period of time that enables the person responsible to verify the accuracy of the personal data. 
    • The processing is unlawful, the data subject refuses to delete the personal data, and instead requests the restriction of the use of personal data.
    • The controller no longer needs the personal data for processing purposes, but the data subject requires them to assert, exercise or defend legal claims.
    • The person concerned has objection to the processing acc. Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the person concerned.


    If one of the mentioned conditions is met and an affected person wishes to request the restriction of personal data stored by Müller - Die lila Logistik AG, he may at any time contact an employee of the controller. The employee of Müller - Die lila Logistik AG will initiate the restriction of processing.

  6. Right to Data Portability

    Any person affected by the processing of personal data shall have the right granted by the European Directive and Regulatory Authority to receive the personal data concerning him/her provided to a controller by the data subject in a structured, common, and machine-readable format. He/she also has the right to transfer this data to another person responsible without hindrance by the controller to whom the personal data were provided, provided that the processing is based on the consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 para 2 (a) of the GDPR or on a contract pursuant to Article 6 (1) (b) of the GDPR and processing by automated means, unless the processing is necessary for the performance of a task of public interest or in the exercise of official authority, which has been assigned to the controller. Furthermore, in exercising their right to data portability under Article 20 (1) of the GDPR, the data subject has the right to obtain that the personal data is transmitted directly from one controller to another, where technically feasible, if this does not affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact an employee of Müller - Die lila Logistik AG.

  7. Right to Objection

    Any person concerned by the processing of personal data shall have the right conferred by the European Directive and Regulatory Authority at any time, for reasons arising from its particular situation, against the processing of personal data relating to it pursuant to Article 6 (1) (e) or (f) DS-GVO takes an objection. This also applies to profiling based on these provisions. Müller - Die lila Logistik AG no longer processes personal data in the event of an objection, unless we can prove that there are compelling legitimate reasons for processing that outweigh the interests, rights, and freedoms of the data subject, or the processing serves a purpose of assertion , exercise, or defense of legal claims. If Müller - Die lila Logistik AG processes personal data in order to operate direct mail, the data subject has the right at any time to object to the processing of personal data for the purpose of such advertising. This also applies to profiling, as far as it is associated with such direct mail. If the data subject objects to the processing of Müller - Die lila Logistik AG for direct marketing purposes, Müller - Die lila Logistik AG will no longer process the personal data for these purposes. In addition, the data subject has the right, for reasons arising from his/her particular situation, against the processing of personal data relating to him or her for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para 1 DS-GVO, objections shall be lodged unless such processing is necessary to fulfill a task of public interest. In order to exercise the right to object, the data subject can directly contact any employee of Müller - Die lila Logistik AG or another employee. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his right of opposition by means of automated procedures using technical specifications.

  8. Automated decisions in individual cases including profiling

    Any person concerned by the processing of personal data shall have the right, as granted by the European legislature, not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on it or, in a similar manner, significantly affects it; unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) permitted by Union or Member State legislation to which the controller is subject and that legislation provides for appropriate measures to safeguard the rights and freedoms and the legitimate interests of the data subject; or (3) with the express consent of the data subject. If the decision (1) is required for the conclusion or performance of a contract between the person concerned and the person responsible or (2) it takes place with the express consent of the data subject, Müller - Die lila Logistik AG shall take appropriate measures to protect the rights, liberties, and legitimate interests of the data subject, including the right to obtain the intervention of a person by the controller, to express his/her own position and to contest the decision. If the data subject wishes to rely on automated decision-making rights, they may, at any time, contact an employee of the controller.

  9. Right to Revoke Consent to a Data Protection Agreement

    Any person affected by the processing of personal data has the right, granted by the European Directive and Regulatory Authority, to revoke consent to the processing of personal data at any time. If the data subject wishes to assert their right to withdraw consent, they may, at any time, contact an employee of the controller.

14. Data protection in applications and the application process

The controller collects and processes the personal data of applicants for the purpose of processing the application process. The processing can also be done electronically. This is the case if an applicant submits corresponding application documents to the controller by electronic means, for example, by e-mail or via a web form available on the website. If the controller concludes a contract of employment with an applicant, the data transmitted will be stored for the purposes of the employment relationship in accordance with the law. If no employment contract is concluded with the candidate by the controller, the application documents will be automatically deleted two months after the announcement of the rejection decision, provided that deletion does not prejudice any other legitimate interests of the controller. Other legitimate interest in this sense, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).

15. Privacy policy on the use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network. A social network is an Internet-based social meeting place, an online community that usually allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for sharing views and experiences or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos, and socialize via friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for the processing of personal data, if an affected person lives outside the US or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook Component causing a representation of the corresponding Facebook component of Facebook to download. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook receives information about which specific sub-page of our website is visited by the person concerned. If the person concerned is simultaneously logged in to Facebook, Facebook recognizes each visit to our website by the data subject, the entire duration of the respective stay on our website, and which specific parts of our website were visited by the person concerned. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person concerned activates one of the Facebook buttons integrated on our website, for example, the "Like" button or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and saves this personal data. Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged in to Facebook at the time of access to our website; this happens regardless of whether the person clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the person concerned, it can prevent the transfer by logging out of their Facebook account before visiting our website. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also explains which options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook. 

16. Privacy Policy for the use of Google Analytics (with anonymous function)

The controller has integrated the component Google Analytics (with anonymous function) on this website. Google Analytics is a web analytics service. Web analysis is the collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to from (so-called referrers), which subpages of the website were accessed, or how often and for which length of stay a sub-page was viewed. A web analysis is mainly used to optimize a website and perform a cost-benefit analysis of Internet advertising. The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. This addendum will shorten and anonymise the IP address of the data subject's Internet access if Google accesses our websites from a Member State of the European Union or from another state party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our website, and to provide other services related to the use of our website. Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated into it, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component. To submit data to Google for the purposes of online analysis. As part of this technical process, Google receives information about personal data, such as the IP address of the person concerned, which Google uses, among other things, to track the origin of visitors and clicks and subsequently make commission settlements possible. The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer this personal data collected through the technical process to third parties. The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics unless the browser add-on is by the data subject or any other person within their sphere of influence. 

17. Privacy Policy for use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to run ads both on Google's search engine and on the Google Network. Google AdWords allows an advertiser to pre-define keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, the ads are distributed to topic-relevant web pages using an automated algorithm and according to previously defined keywords. The operating company of Google AdWords Services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the results of the Google search engine, and by displaying advertisements on our website. If an affected person reaches our website via a Google ad, a so-called conversion cookie will be stored on Google's information technology system by Google. What cookies are, has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. About the conversion cookie, if the cookie has not yet expired, traced whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie tells both us and Google whether an affected person who came to our website through an AdWords ad generated revenue, i.e. completed or canceled a purchase. The data and information collected through the use of the conversion cookie is used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, to determine the success or failure of their AdWords ad and to optimize our AdWords ads for the future. Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify the data subject. The conversion cookie stores personally identifiable information, such as the web pages visited by the affected person. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer this personal data collected through the technical process to third parties. The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. In addition, the data subject has the opportunity to object to Google's interest-based advertising. To do this, the person concerned must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there. 

18. Privacy Policy for use of Linkedin

We use components of the LinkedIn network on our site. LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit our website, which has such a component, this component causes the browser you are using to download a corresponding representation of the LinkedIn component. 

Through this process, LinkedIn is informed about which specific page of our website is currently being visited. If you click on the LinkedIn "Recommend" button while logged in to your LinkedIn account, you can link the contents of our pages to your LinkedIn profile. As a result, LinkedIn is able to associate your visit to our pages with your LinkedIn user account.

We have no control over the information that LinkedIn collects or the extent of the information collected by LinkedIn. We also have no knowledge of the content of the data submitted to LinkedIn. For details about LinkedIn's data collection, rights, and settings options, see the LinkedIn privacy statement. These notices can be found at http://www.linkedin.com/legal/privacy-policy

 

19. Privacy policy for the use of Xing

We use components of the network XING.com on our site. These components are a service of XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you visit our website, which has such a component, this component causes the browser you are using to download a corresponding representation of the XING component.

To the best of our knowledge, XING does not store any personal data of the user accessing our website. Likewise, XING does not store IP addresses. In addition, there is no evaluation of the user behavior regarding the use of cookies in connection with the "XING Share Button". Further information can be found in the privacy policy for the XING Share button at: https://www.xing.com/app/share?op=data_protection.

 

20. Privacy policy for the use of Twitter

Auf unseren Seiten sind Funktionen des Dienstes Twitter eingebunden. Diese Funktionen werden angeboten durch die Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Durch das Benutzen von Twitter und der Funktion „Re-Tweet“ werden die von Ihnen besuchten Webseiten mit Ihrem Twitter-Account verknüpft und anderen Nutzern bekannt gegeben. Dabei werden auch Daten an Twitter übertragen.

Wir weisen darauf hin, dass wir als Anbieter der Seiten keine Kenntnis vom Inhalt der übermittelten Daten sowie deren Nutzung durch Twitter erhalten. Weitere Informationen hierzu finden Sie in der Datenschutzerklärung von Twitter unter http://twitter.com/privacy.

Ihre Datenschutzeinstellungen bei Twitter können Sie in den Konto-Einstellungen unter http://twitter.com/account/settings ändern.

 

21. Privacy policy for the use of Instagram

On our website, so-called social plug-ins ("plug-ins") are used by Instagram, by Instagram LLC. 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example, in the form of an "Instagram camera". An overview of the Instagram plug-ins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
When you visit a page of our website that contains such a plug-in, your browser connects directly to Instagram's servers. The content of the plug-in is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are currently not logged in to Instagram. This information (including your IP address) is sent from your browser directly to an Instagram server in the US and stored there.
If you're logged in to Instagram, Instagram can instantly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the "Instagram" button, this information is also sent directly to an Instagram server and stored there. The information will also be posted on your Instagram account and displayed there to your contacts. The purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and your privacy preferences, can be found in Instagram's privacy policy: https://help.instagram.com/155833707900388/.
If you do not want Instagram to directly map the data collected through our website into your Instagram account, you'll need to log out of Instagram before visiting our website. You can completely prevent the loading of Instagram plug-ins with add-ons for your browser, for example, with the script blocker "NoScript" (http://noscript.net/).

 

22. Legal basis for processing

Art. 6 I lit. A DS-GVO serves our company as the legal basis for processing operations in which we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. b DS-GVO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance, or other vital information would have to be passed on to a doctor, hospital, or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not covered by any of the above legal bases are based on this legal basis if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. In that regard, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, DS-GVO).

23. Qualifying interests in the processing that are being pursued by the controller or a third party

The processing of personal data, based on Article 6 I lit. f DS-GVO, is our legitimate interest in conducting our business for the benefit of all of our employees and our shareholders.

24. Duration for which personal data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.

25. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We clarify that the provision of personal information is in part required by law (such as tax regulations) or may result from contractual arrangements (such as details of the contractor).
Sometimes it may be necessary for a contract to be concluded that an affected person provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed.
Prior to any personal data being provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the individual on a case-by-case basis whether the provision of the personal data is required by law or contract or required for the conclusion of the contract, whether there is an obligation to provide the personal data, and what would have resulted from the failure to provide the personal data.

26. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.


Last updated: 25th April 2018