(The following text is a translation from the original German text to English. The translation below is purely for informative purposes and is not considered legally binding. For exact definitions and information, please refer to the original German text.)
We are very pleased about your interest in our company. Data protection is of particular importance for the management of Müller - Die lila Logistik SE. The use of the Müller - Die lila Logistik SE website is basically possible without any indication of personal data. However, if a data subject wishes to use our company's special services through our website, personal data processing may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject always takes place in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection provisions applicable to Müller - Die lila Logistik SE. Through this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal information we collect, use, and process. Furthermore, data subjects are informed of their rights under this privacy policy. Müller - Die lila Logistik SE has implemented numerous technical and organizational measures as the controller, in order to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can have security holes, so absolute protection cannot be guaranteed. For this reason, every person concerned is free to submit personal data to us by alternative means, for example, by telephone.
Status 14.06.2024
The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is
Müller - Die lila Logistik SE
Ferdinand-Porsche-Str. 6
74354 Besigheim
Besigheim, Germany
+49 (0)7143 810 - 0
datenschutz@lila-logistik.com
www.lila-logistik.com
The data protection officer of the controller is
DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Munich, Germany
+49 89 7400 45840
www.dataguard.de
On this page we inform you about the processing of your personal data on the website.
How we collect and use your personal data depends on how you interact with us or which services you use. We will only collect, use or share your personal data where we have a legitimate purpose and legal basis for doing so.
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR)- You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. For more information on how you can withdraw your consent, please refer to the subsections "Exercising your rights" in the following sections of this Privacy Policy.
Contract (Art. 6 para. 1 sentence 1 lit. b GDPR) - We need to use your data to fulfil a contract you have with us. Alternatively, it is necessary to use your data because we have asked you to do so or you have taken certain steps yourself before entering into this contract.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) - We must use your data to comply with the law.
Vital interests (Art. 6 para. 1 sentence 1 lit. d GDPR) - The processing of your data is necessary to protect your vital interests or those of another person. For example, to protect you from serious physical harm.
Public task (Art. 6 para. 1 sentence 1 lit. e GDPR) - The processing of your data is necessary for the performance of a task carried out in the public interest or because it is covered by a task defined by law, e.g. for a statutory function.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - The processing of your data is necessary to support a legitimate interest that we or another party have, only if your own interests do not prevail.
Please note that we may not be able to provide you with our website services if your data is processed to fulfil a contract or a legal obligation and you do not provide the requested data.
Translated with DeepL.com (free version)
As explained in this Privacy Policy, we use various service providers to help us provide our services and ensure the security of your data. When we use these service providers, it is necessary for us to share your personal data with them.
We have concluded agreements with all service providers to whom we pass on your data, which oblige them to protect your data.
If your personal data is transferred outside the EU, we will ensure that your personal data receives an equivalent level of protection, either because the country to which your data is transferred has an "adequate" standard of data protection according to the European Commission, or by applying another safeguard, such as an enhanced contractual arrangement, i.e. the Standard Contractual Clauses (SCCs) adopted by the European Commission.
For example, when we use US service providers, we rely on either the SCC or the EU-US Data Privacy Framework, depending on the provider. You can request a copy of the SCCs we have entered into with our service providers by sending an email to the email address provided in this Privacy Policy.
If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:
You have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and the following information:
If your personal data is incorrect or incomplete, you have the right to request immediate correction or completion of the personal data.
You have the right to receive your personal data in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
The data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context.
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 sentence 1 lit. f GDPR.
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymised so that it is no longer possible to identify the accessing client.
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful must be determined as part of a balancing of interests.
Cookies that are not technically necessary are used for the purpose of improving the quality of our website, its content and thus our reach and efficiency. By setting these cookies, we learn how the website is used and can thus constantly optimise our offer. In particular, these cookies serve the following purposes:
We also use cookies on our website that are not absolutely necessary for technical operation. These cookies are used for analysis and advertising purposes. They help us to better understand user behaviour, analyse who our visitors are and what content they prefer. In this way, we can optimise and personalise our offer and our services. In addition, this information enables us to organise our marketing more effectively in the future and tailor it specifically to the interests of our visitors. By using our website, you consent to us storing this type of cookie on your device. If you do not agree to the use of these cookies, you can change your browser settings accordingly and block the acceptance of cookies of this type. Please note, however, that this may limit the functionality and user experience of our website. It is at your discretion whether or not you wish to allow the use of technically unnecessary cookies.You can change your decision at any time by adjusting your cookie settings in your browser.You can usually find these settings in the "Options" or "Preferences" section of your browser.We recommend that you inform yourself in detail about the functions and options of your browser in order to retain control over the use of cookies and to protect your privacy.
The provisions of the Telecommunications Digital Services Data Protection Act (TDDDG) apply to the storage of information in the end user's terminal equipment and/or access to information already stored in the end user's terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website.In this case, cookies are stored and accessed on your terminal equipment on the basis of Section 25 (2) No. 2 TDDDG.This storage and access to the information in your end device serves to make it easier for you to use our website and to be able to offer you our services as you have requested.Some functions of our website do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the end of the session (e.g. logging out or closing the browser) or after the expiry of a specified period. Information on different storage periods for cookies can be found in the following sections of this privacy policy.
Insofar as cookies are used that are not technically necessary, this is done on the basis of your express consent, which you can give via the cookie banner. In this case, the basis for the storage and access to information is § 25 para. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a), Art. 7 GDPR. Art. 6 para. 1 lit. a), Art. 7 GDPR.You can revoke your consent at any time with effect for the future or subsequently grant it again by configuring your cookie settings accordingly.Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software.Please note that the browser settings you make only apply to the browser you are using. If personal data is processed following the storage of and access to the information on your end device, the provisions of the GDPR apply. You can find information on this in the following sections of this privacy policy.
You can revoke your consent to the use of cookies at any time and manage your consent preferences under the following link: https://www.lila-logistik.com. [NOTE: Place the cookie banner visibly on the homepage and make the cookie settings visibly manageable here]. Users can manage their cookie settings via the text in the footer and via the note in the privacy policy under "4.Cookies".
Your consent is obtained for the processing of the data during the registration process and reference is made to this privacy policy.
No data will be passed on to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.
The purpose of collecting the user's email address is to deliver the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. The user's email address is therefore stored for as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is generally deleted after a period of seven days.
The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.
This also makes it possible to revoke consent to the storage of personal data collected during the registration process.
It is possible to contact us via the email address provided on our website. In this case, the user's personal data transmitted with the email will be stored.
The data is used exclusively for processing the conversation
If contact is made by email, this also constitutes the necessary legitimate interest in processing the data.
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to answer your enquiry that you send by email in the best possible way.
If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
Website visitors and users can request that their data be deleted from our systems in accordance with the applicable laws at any time using the contact options provided in the privacy policy. We will then fulfil this request immediately by sending an email to datenschutz@lila-logistik.com.
All personal data stored in the course of contacting us will be deleted in this case.
The processing of personal data from the input mask of the contact form or via the e-mail address provided serves us solely to process the contact.
The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest is to answer your enquiry, which you send to us via the contact form, in the best possible way. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.
The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
If the user contacts us via the input mask in the contact form, they can object to the storage of their personal data at any time in the following manner:
Website visitors and users can request that their data be deleted from our systems in accordance with the applicable laws at any time using the contact options provided in the privacy policy. We will then fulfil this request immediately by sending an email to datenschutz@lila-logistik.com.
All personal data stored in the course of contacting us will be deleted in this case.
There is an application form on our website that can be used for electronic applications. If an applicant makes use of this option, the data entered in the input mask will be transmitted to us and stored. These data are
Alternatively, you can also send us your application by email. In this case, we will record your e-mail address and the data you provide in the e-mail.
After sending your application, you will receive confirmation of receipt of your application documents by email from us.
We also offer an applicant/talent pool.
Your data will not be passed on to third parties. The data will be used exclusively for processing your application.
The processing of personal data from the application form is solely for the purpose of processing your application. If you contact us by email, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.
The legal basis for the processing of your data is the initiation of a contract at the request of the data subject, Art. 6 para. 1 sentence 1 lit. b Alt. 1 GDPR and § 26 para. 1 sentence 1 BDSG.
The legal basis for the processing of data as part of the applicant pool is the applicant's express declaration of consent, Art. 6 para. 1 sentence 1 lit. a, Art. 7 GDPR. You can revoke your consent at any time with effect for the future.
After completion of the application process, the data will be stored for up to 6 months. Your data will be deleted after 6 months at the latest. In the event of a legal obligation, the data will be stored in accordance with the applicable regulations.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
Instagram:
Every user is free to publish personal data through activities.
Insofar as we process your personal data in order to evaluate your online behaviour, offer you competitions or carry out lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 para. 1 sentence 1 lit. a, Art. 7 GDPR.
The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to respond to your enquiry in the best possible way or to be able to provide the requested information.
If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
We store your activities and personal data published via our Instagram corporate presence until you withdraw your consent. In addition, we comply with the statutory retention periods.
We process data from our corporate presence in our systems. This data is stored there for the following period: This data is synchronised with the CRM system via an interface provided by HubSpot to the respective platforms. The data is stored in accordance with the statutory retention periods.
For the processing of your personal data in third countries, we have provided suitable guarantees in the form of standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR. A copy of the standard data protection clauses can be requested from us.
You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the "Your rights" section of this privacy policy. To do so, send us an informal email to datenschutz@lila-logistik.com . You can find more information on the processing of your personal data by Instagram and the corresponding objection options here:
Instagram: https://help.instagram.com/519522125107875
The company website is used for applications, information/PR and active sourcing. We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of
LinkedIn
XING
We provide information on our website and offer users the opportunity to communicate.
The company website is used for applications, information/PR and active sourcing.
We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of
LinkedIn:
https://www.linkedin.com/legal/privacy-policy
XING:
https://privacy.xing.com/de
If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.
The legal basis for the processing of personal data for the purpose of communicating with customers and interested parties is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here is to respond to your enquiry in the best possible way or to be able to provide the requested information.
If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
The purpose of our company website is to inform users about our services. Every user is free to publish personal data through activities.
We store your activities and personal data published via our company website until you withdraw your consent. In addition, we comply with the statutory retention periods.
You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the "Your rights" section of this privacy policy. To do so, please send us an informal email to the email address stated in this privacy policy.
Further information on exercising your rights can be found here:
LinkedIn:
https://www.linkedin.com/legal/privacy-policy
XING:
https://privacy.xing.com/en
This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. Our legitimate interest in processing this data is to display our website without errors and to optimise its functions.
The website server is geographically located in the United States of America.
We use various service providers to provide the services we offer on the Website.
In general, we have a legitimate interest in sharing your data with the relevant service providers if these services are essential for the provision of the basic service offered on the website in order to provide the relevant website service.
If such services are required for additional services, extended functions or additional purposes, your personal data will only be shared with service providers if you give your consent.
You can withdraw your consent to the use of integrated third-party services at any time and manage your consent settings here: https://www.lila-logistik.com. [NOTE: Place the cookie banner visibly on the homepage and make the cookie settings visibly manageable here]. Users can manage the cookie settings via the text in the footer and via the note in the privacy policy under "4.Cookies".
Use of Google AdWords
1. scope of the processing of personal data
We use Google AdWords from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place adverts. Google places a cookie on your computer. This allows personal data to be stored and analysed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy? gl=DE&hl=en
2 Purpose of the data processing
We only receive information about the total number of users who have responded to our advert. No information is passed on with which we could identify you. It is not used for tracking purposes.
3 Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5 Exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy?gl=DE&hl=de
Use of Google Analytics 4 (GA 4)
!. Scope of the processing of personal data
IP address anonymisation is activated by default in GA 4. This means that your IP address will be truncated by Google within the member states of the European Union or other signatory states to the Agreement on the European Economic Area. As an exception, only in rare cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google states that the IP address transmitted by your browser will not be merged with other Google data in the context of Google Analytics.
2. Purpose of data processing
We use GA 4 to analyse the use of our online presence and to generate reports on the activities on our website. The reports are used to analyse the performance of our website and to target advertising to people who have already shown an initial interest by visiting our website.
3. legal basis for the processing of personal data
5 Exercising your rights
Use of Google ReCaptcha
1. scope of the processing of personal data
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5 Exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy?gl=DE&hl=de"
Use of Google Web Fonts
1. scope of the processing of personal data
We use Google Web Fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). The web fonts are transferred to the cache of the browser when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google web fonts or prevents access, the text is displayed in a standard font. No cookies are stored on the visitor's computer when the page is accessed. Data that is transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. This allows personal data to be stored and analysed, in particular the user's activity, in particular which pages have been visited and which elements have been clicked on, and device and browser information, in particular the IP address and operating system.
The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de
2 Purpose of the data processing
The use of Google Web Fonts serves the purpose of an appealing presentation of our texts. If your browser does not support this function, a standard font will be used by your computer for display.
3 Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 Para. 1 S.1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5 Exercising your rights
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy? gl=DE&hl=en
Use of HubSpot
1 Scope of the processing of personal data
We use functions of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). This is an integrated software solution that we use to cover various aspects of our online marketing. These include, among others: Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (in particular traffic sources, accesses, etc. ...), contact management (in particular user segmentation & CRM), landing pages and contact forms. HubSpot places a cookie on your computer. This allows personal data to be stored and analysed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by HubSpot can be found here:
https://legal.hubspot.com/de/privacy-policy
2 Purpose of the data processing
The use of the HubSpot plug-in serves exclusively to optimise our marketing.
3 Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5 Exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by HubSpot by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis HubSpot can be found at
https://legal.hubspot.com/de/privacy-policy
Use of Google Tag Manager
1. scope of the processing of personal data
We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Tag Manager can be used to manage and bundle tags from Google and third-party services and embed them on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting and to test and optimise online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains instructions on which tags should be triggered. Google Tag Manager triggers other tags, which in turn may collect data. Information on this can be found in the sections on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.
Further information on Google Tag Manager can be found at https://www.google.com/intl/de/tagmanager/faq.html and in Google's privacy policy: https://policies.google.com/privacy?hl=de
2 Purpose of the data processing
5 Exercising your rights
Use of LinkedIn Analytics
1. scope of the processing of personal data
We use the LinkedIn Analytics analysis service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). By using LinkedIn Analytics, pseudonymised user profiles are created for users. The profiles are used to analyse user behaviour and are used to optimise our website. The following data is processed:
- Information about the operating system
- device identification
- Internet service provider
- IP address
- Referrer URL
- Browser information
Further information on the processing of data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy
2 Purpose of the data processing
The processing of users' personal data by LinkedIn Analytics enables us to analyse the surfing behaviour of our users. By analysing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our online presence and, in this context, to increase user-friendliness.
3. legal basis for the processing of personal data
5 Exercising your rights
The use of the functions of these services serves to deliver and accelerate online applications and content.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website.
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law.
Information on exercising your rights against Onlyfy can be found at: https://onlyfy.com/de/datenschutz/
This privacy policy was created with the support of DataGuard.
Müller - Die lila Logistik SE
Ferdinand-Porsche-Str. 6
74354 Besigheim
Germany
